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Branded Marketing Taps Former MasterCard Director Of Hispanic Marketing Sandro F. Oré As Chief Marketing Officer (PRWeb)
Branded Marketing, founders of the Pr1macard Prepaid MasterCard® family of products by 1-800-Tarjetas.comâ„¢, one of the fastest-growing prepaid cards in the country, today announced the hiring of Sandro F. Oré as Chief Marketing Officer. Oré comes over to the financial services firm after a successful run as Director of Hispanic & Prepaid Marketing for MasterCard. (PRWeb Jan 8, 2009) Read the ... Branded Marketing Taps Former MasterCard Director Of Hispanic Marketing Sandro F. Oré As Chief Marketing Officer (PRWeb via Yahoo! News)
Branded Marketing, founders of the Pr1macard Prepaid MasterCard® family of products by 1-800-Tarjetas.comâ„¢, one of the fastest-growing prepaid cards in the country, today announced the hiring of Sandro F. Oré as Chief Marketing Officer. Oré comes over to the financial services firm after a successful run as Director of Hispanic & Prepaid Marketing for MasterCard. Updated: Arbitron to Settle PPM Lawsuits (Mediaweek)
Arbitron said today that it has signed consent agreements to resolve lawsuits brought by the states of New York and New Jersey in October that alleged the rating company had engaged in deceptive marketing in the deployment of its portable people meter in the New York radio market. Painting the Face of Hispanic Market (Marketing Y Medios)
THE MAY issue of Latina magazine features something that one does not often see in Hispanic media: a black Latina on the cover. In this case, it's up-and-coming Dominican actress Zoë Saldana. Allentown Symphony hires new executive director (The Morning Call)
The Allentown Symphony Association has chosen its new executive director. Boy Scouts see Hispanics as key to boosting ranks (Park Hills Daily Journal)
SAN JOSE, Calif. (AP) - As it prepares to turn 100, the Boy Scouts of America is honing its survival skills for what might be its biggest test yet: drawing Hispanics into its declining - and mostly white - ranks. Courting Youth (Marketing Y Medios)
Automakers bet on young Latinos to drive future sales. Though purchases so far are few, it's never too early, they say What Could Save The Yellow Pages? 10 Ideas (Search Engine Land)
It's something of a "perfect storm" for the embattled yellow pages companies right now. Efforts to draw more Latinos into youth group (The Courier News)
As it prepares to turn 100 in 2010, the Boy Scouts of America is honing its survival skills for what might be its biggest test yet: drawing Hispanics into its declining -- and mostly white -- ranks. The campaign is taking place on a national scale as well as through local efforts, including the Scouts' Fox Valley organization, the St. Charles-based Three Fires Council. COVER STORY: Outstanding Independents Awards: Up with people (Progressive Grocer)
"I'm not in the grocery business, I'm in the people business," says Juvenal Chavez, founder, chairman, and c.e.o. of Mi Pueblo, the 10-store Hispanic independent grocer named Progressive Grocer 's Outstanding Community-Based Retailer.
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