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After Bans, Tobacco Tries Direct Marketing (NPR)
For decades, tobacco companies advertised on TV, radio, billboards and magazine pages. When the 1998 tobacco settlement put an end to that, they began targeting smokers online and in person. Now the industry spends twice as much on marketing as it did 10 years ago. Jack Myers: Jack Myers' Five Emerging Principles for Redefining Advertising and Marketing Effectiveness (HuffingtonPost)
Marketers, agencies and media companies are struggling to come to grips with the economic downturn, but the economy is camouflaging their most compelling and challenging... Capri Sun Launches Integrated Marketing Campaign With Rayman Raving Rabbids(R) TV Party Video Game (Broadcast Newsroom)
TARRYTOWN, N.Y. , Nov. 17 /PRNewswire/ -- Kraft's Capri Sun brand enters into new marketing territory though a domestic integrated marketing partnership with Ubisoft's Rayman Raving Rabbids(R) TV Party video game. The partnership was developed by Kraft's longtime advertising agency, Ogilvy New York. Organic Trade Association Launches Unprecedented Marketing Initiative to Promote Organic (PR Newswire via Yahoo! Finance)
As the longstanding voice of leadership in the $23.6 billion organic industry, the Organic Trade Association http://www.ota.com today announced that the 1,700-member organization is launching an extraordinary consumer marketing and public relations campaign that will reach more than 25 million consumers in the year 2009 alone. YANGAROO and Castle Brands collaborate for eNote promotion for Boru Vodka (CNW Group via Yahoo! Finance)
YANGAROO Inc. , the industry's leading secure digital media distribution company, has collaborated with Castle Brands, an emerging developer and international marketer of premium branded spirits, to deliver the song "Devotion" by The Loveblisters, the winner of Boru Vodka's second annual "Defend The Bar Band" competition, to radio throughout the U.S. 'New Game' is nothing new (Orlando Sentinel)
All the press materials with Mudvayne's The New Game are focused on the band's new marketing push to make it more affordable to buy the album and then a concert ticket, too. De Beers details 'unprecedented' holiday ad blitz (National Jeweler)
New York-Stressing the appeal of owning "fewer, better things," De Beers ' newly intensified holiday marketing campaign will promote the diamond jewelry gift as a rock-solid "icon of enduring value" in rickety economic times. YANGAROO and Castle Brands Collaborate for eNote Promotion for Boru Vodka (Business Wire via Yahoo! Finance)
TORONTO----YANGAROO Inc. , the industry's leading secure digital media distribution company, has collaborated with Castle Brands, an emerging developer and international marketer of premium branded spirits, to deliver the song "Devotion" by The Loveblisters, the winner of Boru Vodka's second annual "Defend The Bar Band" competition, to radio throughout the U.S. Net Gen Transforms Marketing (BusinessWeek Online via Yahoo! UK & Ireland Finance)
The author of Grown Up Digital explains how Web savvy among the Net Generation [the boomers' kids ] will change how goods are bought and sold Free Advertiser Tools, Discounted B2B Listings at TheWoodlandsMediaHub.com (PRWeb via Yahoo! News)
Locally based The Woodlands Media Hub announces the launch of www.TheWoodlandsMediaHub.com, offering a free user tool to business owners and ad buyers. Users are able to browse the site for the type of media buy and promotion they are seeking to add to their media mix, to facilitate a strategic marketing campaign, and contact preferred providers on services directly, or by the convenient ...
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