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Marketing Mix
Marketing Mix Strategy ... The marketing mix principles (also known as the 4 p's ... more detailed analysis please refer to Principles of Marketing by P.Kotler. Kotler suggested that a ...
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The marketing mix
... different elements - the various parts of the marketing mix. Calling it a mix reminds you to try and ... bluffers can dismiss McCarthy and Kotler , and reinvent the P's or C's ...
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