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AWI uses 'guerilla tactics' in Chinese online marketing (North Queensland Register)
Australian Wool Innovation has launched its biggest marketing campaign in China for more than a decade, but this time it will use guerilla techniques to hone in on online communities with its Woolmark brand. Top Scoops (Scoop.co.nz)
Looking over the seven page questionnaire that the Obama organization has for prospective appointees, several thoughts occurred: Guerilla ads put buzz in marketing (Daily Breeze)
BUSINESS CASUAL: did not answer last Sunday's casting call to become a cranial billboard for Air New Zealand. But 200 people did attend the Los Angeles audition, and 30 came away with temporary henna tattoos on the backs of their heads. DAILY BREEZE BLOG » South Bay Biz Waves Category Analysis: Chocolate: Quality Satisfies American Sweet Tooth (The Gourmet Retailer)
Gourmet chocolate is expected to experience delicious growth over the next four years. Indeed, it is expected to become a nearly $1.8 billion market. According to market analysts and manufacturers, consumers are seeking better-quality chocolate at a variety of market levels. Online User Reviews: Can They Be Trusted? (PC World)
They're all over the Web. Everybody reads them. But are reader reviews reliable enough to depend on when it comes to spending your cold, hard cash?
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