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Award-winning Creative, Michael Ferrare, Launches New York City-Based Agency Magma (Broadcast Newsroom) NEW YORK , Nov. 18 /PRNewswire/ -- Michael Ferrare , founder, has launched Magma, a creative content agency that helps brands explore new and innovative marketing approaches. Capri Sun Launches Integrated Marketing Campaign With Rayman Raving Rabbids(R) TV Party Video Game (Broadcast Newsroom) TARRYTOWN, N.Y. , Nov. 17 /PRNewswire/ -- Kraft's Capri Sun brand enters into new marketing territory though a domestic integrated marketing partnership with Ubisoft's Rayman Raving Rabbids(R) TV Party video game. The partnership was developed by Kraft's longtime advertising agency, Ogilvy New York. Cynergy.ME and Ooyala Partner on Content Creation and Delivery for Media & Entertainment (Broadcast Newsroom) SAN FRANCISCO, CA -- (Marketwire) -- 11/17/08 -- Adobe MAX -- Cynergy.ME , which designs and develops rich, immersive online experiences for the media and entertainment industry, announces its partnership with Ooyala, uniting Cynergy's software expertise that gives life to today's brilliant new media and content ideas with Ooyala's innovative 'Backlot' video platform for content management, ... David Wigder (GreenBiz) David Wigder is a Senior Vice President at Digitas, a leading direct and digital marketing agency that is now part of the Publicis Groupe. Cynergy.ME and Ooyala Partner on Content Creation and Delivery for Media & Entertainment (Marketwire via Yahoo! Finance) Adobe MAX -- Cynergy.ME, which designs and develops rich, immersive online experiences for the media and entertainment industry, announces its partnership with Ooyala, uniting Cynergy's software expertise that gives life to today's brilliant new media and content ideas with Ooyala's innovative 'Backlot' video platform for content management, delivery, and monetization. Celeno Names Calysto Communications Agency of Record (Business Wire via Yahoo! Finance) ATLANTA----Celeno Communications, a leading provider of semiconductors for multimedia WiFi home networking applications, announced it has selected Atlanta-based Calysto Communications as its public relations agency of record. Award-winning Creative, Michael Ferrare, Launches New York City-Based Agency Magma (PR Newswire via Yahoo! Finance) Magma Helps Fuel Brands with Creative Content - Mobile video provides marketing potential (The Tennessean) Marketers, take note: Americans just can't seem to get enough video. Guava Director Jason Lock comments on Google's gambling ads decision (e-Consultancy) Since Google lifted its ban on gambling related advertising, allowing it to appear against search queries in Great Britain, many big name gambling sites have started to venture into the realm of PPC. Jason Lock, Director of Guava ( www.guava.co.uk ) manages the agency's PPC teams and feels that the... Cowabunga! Local firm gets Ninja Turtles site (Richmond Times-Dispatch) The Teenage Mutant Ninja Turtles turn 25 next year, and the sewer-dwelling reptiles will get help from a Richmond public-relations and marketing firm to celebrate -- or shell-ebrate, as organizers are calling it.
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