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People in Business: A who's who in business for Dec. 28 and Jan. 4 (The Bakersfield Californian)
We're catching up with some People in Business announcements following the holidays. Here are the latest: MIKE RUDER has been promoted to become director of traffic at Calcot Ltd., a Bakersfield-based cotton marketing cooperative. A 26-year employee of Calcot, Ruder replaces Allen Leong, who has retired. In his new position, Ruder is to be responsible for all overseas and domestic cotton ... Kount adds e-commerce payment and fraud prevention veterans (InternetRetailer.com)
Kount Inc., which offers fraud control services for online retailers, announced it has hired Jeremy Drzal and Bill Overton as business development directors. Drzal and Overton will market Kount`s services to e-retailers and payment processors. Leading Online Marketer of Education Technology Products Journey Education Marketing, Inc. Acquires Academic ... (Centre Daily Times)
Journey Education Marketing, Inc. (JEM), the leading multi-channel software marketer to K-12 and post-secondary education, announced today that it has acquired Austin-based Academic Superstore, one of the fastest-growing, education-focused e-tailers in North America. The Biggest Myths Of Marketing IT Services (TechJournal South)
By Robin Robins, President, Technology Marketing Toolkit, Inc. When it comes to marketing, everyone has an opinion – right or wrong. Ask any business owner in this industry about what is the best way to market your business, and everyone will have a different answer. The Stars of Insurance Marketing Reveal Their Secrets in January 2009 Bests Review (Business Wire via Yahoo! Finance)
OLDWICK, N.J.----The competitive nature of the insurance business has marketing professionals scrambling for new ways to differentiate their companies from their peers. The secrets to being successful at slicing through advertising clutter are revealed in Best's Review's January cover story "Standing Out in the Crowd." Need a business makeover? (Miami Herald)
Can't seem to find time to get organized and get business systems in place? Are your marketing materials anemic? Accounts in disarray? Interested in franchising? Want to take your business to the next level? Music marketers target female shoppers at home (Reuters via Yahoo! News)
With CD sales dropping fast, the music business is exploring nontraditional ways to expose consumers to recording artists. Among the new sales and marketing vehicles are Tara Leigh Music Party and musicShop. e-Merges.com, Inc. Launches New Web Tool Which Enables Customization and Download of Watercraft Owners Mailing Lists (Centre Daily Times)
e-Merges.com, Inc . ( http://www.e-merges.com/index.html ) recently launched the second version of its web-based list fulfillment service at www.BoatOwnersList.US ( http://www.BoatOwnersList.US ) . The site enables anyone to create his or her own customized direct marketing list of watercraft vessel owners . e-Merges.com, Inc. Launches New Web Tool Which Enables Customization and Download of Watercraft Owners Mailing Lists (Business Wire via Yahoo! Finance)
ANNAPOLIS, Md.----e-Merges.com, Inc. recently launched the second version of its web-based list fulfillment service at www.BoatOwnersList.US . The site enables anyone to create his or her own customized direct marketing list of watercraft vessel owners. Search Engine Marketing Agency, Formic Media, Launches (PRWeb via Yahoo! News)
Formic Media, Inc., a search engine marketing (SEM) agency specializing in servicing small and local businesses, formally launched this week. Although relatively new to the Portland market, the SEM agency is kicking off the New Year with seasoned employees, active clients and strategic business partners.
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